Tamron announces 70-300mm F/4.5-6.3 Di III RXD for Sony E-mount

GaryPageau
Tamron 70-300mm F/4.5-6.3 Di III RXD (Model A047)

Tamron announces the launch of the 70-300mm F/4.5-6.3 Di III RXD (Model A047), a telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens will be on sale on Oct. 29, 2020 at approximately $549.00; but due to the current global health crisis, the release date or product supply schedule can change, the company said.

The new 70-300mm is the first Tamron model designed for full-frame mirrorless cameras. It is small – at 5.8 inches in length – and light, weighing a mere 19.2 ounces. The lens shares the 67mm filter diameter common to all members of Tamron’s lens series for full-frame mirrorless cameras. The lens also takes full advantage of in-camera features, including Sony’s Fast Hybrid AF and Eye AF, the company says.

The lens has moisture-resistant construction for added protection.
Seals are located at the lens mount area and other critical locations to deter infiltration of moisture and/or rain drops and afford Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.